HAMPTON, Ga. – Convenience retailer QuikTrip and non-profit organization Folds of Honor are title sponsors for this weekend’s NASCAR Sprint Cup Series race at Atlanta Motor Speedway.

At the Folds of Honor QuikTrip 500, NASCAR fans will pay their respects to fallen and wounded U.S. military servicemen and women on March 1 during the 13th lap of the race, where attendees will be invited to raise and hold a printed replica of a folded flag for the duration of the lap, as a sign of respect and gratitude.

“I have had a love for speed my entire life. To combine the speed of NASCAR with the powerful, life-changing force of Folds of Honor is simply beyond my wildest dreams,” said Major Dan Rooney, founder of Folds of Honor. “Thank you to QuikTrip for being a long-term partner to Folds of Honor and for fueling the future of our military families.”

Folds of Honor is a 501(C)(3) nonprofit organization founded in 2007 that provides educational scholarships and assistance to families of military men and women who have been killed or disabled while serving our country. Assistance helps support private education tuition and tutoring for children in grades K-12, as well as higher educational tuition assistance for spouses and children. Since its founding in 2007, the organization is proud to have awarded over 7,500 scholarships, including more than 2,000 in 2014.

QuikTrip is a proud supporter of military families and partners with Folds of Honor to provide scholarships to military families in the cities where the convenience retailer operates its stores, commissaries and distribution warehouses.