WASHINGTON, D.C. – Under a proposed rule by the U.S. Department of Agriculture (USDA), junk food and sugar-sweetened sodas would not be marketed to school kids, CQ Roll Call reports. Also tucked into this rule is the mandate that school districts come up with wellness initiatives, which are required by law but not often followed.

The rule would make soft drinks and snacks sold to school kids be in compliance with the Smart Snacks in Schools interim requirement put out in 2013. Under those directives, sodas and snacks, so-called “competitive” foods, had to align with specific nutritional goals beginning this school year.

The new standards were announced by First Lady Michelle Obama and USDA Secretary Tom Vilsack this week. “The idea here is simple—our classrooms should be healthy places where kids aren't bombarded with ads for junk food,” said Obama. “Because when parents are working hard to teach their kids healthy habits at home, their work shouldn't be undone by unhealthy messages at school.”

The rules allow companies to advertise soda and snacks to students, but those items will have to comply with nutrition guidelines. That means, Coca-Cola can’t promote Coke, but it would be able to market Diet Coke and Dasani water.

However, the requirements do allow schools to keep permanent advertisements in place, such as scoreboards or other signage. “Schools will not have to tear down their scoreboards in order to replace them with ones that meet the standards,” said an agency spokesperson. “The new standards will only apply when they put up a new scoreboard in the future.”