Seattle's Best Coffee Comes to Freezer Aisle

The company, along with Inventure Foods, will offer a frozen blended coffee drink to capitalize on the blend-at-home category.

February 25, 2013

SEATTLE - Seattle's Best Coffee and specialty food manufacturer Inventure Foods are teaming up to launch what they call the coffee category's first blend-at-home frozen coffee beverage: Seattle's Best Coffee Frozen Coffee Blends.

Made with 100% Arabica coffee beans, the product will be available in four flavors: Coffee Chiller, Creamy Caramel, Very Vanilla and Mega Mocha. According to a press release, the at-home blended coffee drink puts equal emphasis on taste and convenience: consumers empty the contents of the frozen bag into a blender, add milk and press blend. The coffee blends contain zero trans fats, nine grams of sugar and are130 calories per serving when prepared as directed.

"The recent growth of iced coffee suggests that consumers no longer view coffee as just a morning routine," said Steve Sklar, senior vice president of marketing at Inventure Foods. "We see great potential for a delicious frozen coffee drink that can easily be made at home or at work any time of the day."

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