Retailers Rising from the Ashes

Gone-but-not-forgotten brands are making a return, either online or operating physical shops.

February 23, 2016

NEW YORK – Since 2008, the “cascade of retailers” filing for bankruptcy or closing hundreds of stores is starting to take a turn, reports CNBC, at least for a lucky few. Over the past year, a handful of companies that consumers said their goodbyes to are hoping for a revival. 

These retailers “join a list of companies that were forced to fold during the throes of the recession but have since gotten another chance at life,” writes the news source.

Circuit City: The company went out of business in 2008, but now under new ownership, the electronics chain is preparing for a relaunch online and at its own retail shops and franchise locations. Stores are expected to be roughly 4,000 square feet, a fraction of Circuit City's previous store size of about 30,000 square feet.

RadioShack: After its Chapter 11 filing in early 2015, the electronics chain partnered with Sprint on more than 1,400 co-branded shops. "After RadioShack's successful emergence from bankruptcy as a revitalized company with over 1,700 stores in 1,200 communities, we had to address the reality that many people thought we were no longer in business," Michael Tatelman, RadioShack's chief marketing officer, told CNBC.

The Sharper Image: This electronics gadget company filed Chapter 11 in 2008. Although the brand no longer operates its own stores, it relaunched online in 2010 under the ownership of Camelot Venture Group, and one year later Iconix Brand Group acquired The Sharper Image brand.

SkyMall: The in-flight magazine was picked up by C&A Marketing for $1.9 million. "Thanks to the changing times and in-flight Wi-Fi, the once iconic travel-related brand became less relevant and more entertaining," Chaim Pikarski, executive vice president of C&A, told the news source. "Our goal is to bring the SkyMall brand back to its roots, back to the brands, products and technology that relate to all travelers."

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