WORCESTER, Mass. - Honey
Farms Inc., with 36 locations in Massachusetts and New Hampshire, officially
rolled out OpenStore earlier this month. The free Honey Farms mobile app
showcases in-store promotions, updated gas prices and locations. Customers can
send feedback from their mobile phone and receive time-sensitive electronic
mobile coupons.
"As a small chain owner,
it is nearly impossible to harness the in-house expertise to deliver a
modern-day loyalty, social media, and mobile initiative. By partnering with
OpenStore, it allowed us to deliver a quality across the board solution for our
customers through their easy to use dashboard," said David Murdock, executive
vice president of Honey Farms, in a press release. "OpenStore allows us to now
communicate directly with our customers. We can see what our customers need and
want, and now have the ability to quickly react to those changing needs."
Jason Toews, co-founder
and CEO of OpenStore by GasBuddy, said, "We help our clients identify new
opportunities, make choices between those opportunities and optimize their
customer experiences to attain and sustain market leadership. OpenStore is a
complete turnkey social technology solution that will support Honey Farms, Inc.
strategies to reach their customers with targeted marketing and powerful
messaging."
Read more about how
c-store operators are taking advantage of mobile marketing opportunities in "Make
Mobile Work 4 U" in NACS Magazine.