SANTA CLARA, Calif. - Robinson Oil Corporation, operator of Rotten Robbie convenience stores throughout the San Francisco Bay area, is teaming up with Gas Buddy to launch its Open Store mobile app.

GasBuddy??s OpenStore mobile app, the industry??s first major mobile loyalty solution, allows retailers to distribute mobile coupons, solicit customer feedback and integrate seamlessly with loyalty programs, with a branded interface that allows flexible customization. In today??s on-the-go environment, Rotten Robbie recognizes that its customers want quick and timely access to gas prices, coupons and deal alerts sent directly to their mobile devices.

"The c-store industry is shifting to accommodate the on-the-go customer with mobile coupons, quick alerts to phones and creating numerous portals to communicate and build loyalty with customers," said NACS 2011-2012 Chairman Tom Robinson, president of Robinson Oil Corporation. "We look forward to enhancing the Rotten Robbie presence by partnering with OpenStore by GasBuddy to continue to provide more value to our customers."

"Connecting with customers is key to gaining loyal and satisfied customers. Rotten Robbie realizes the significance of tapping into the technology that their customers like to use," said Jason Toews, co-founder and CEO of OpenStore by GasBuddy. "OpenStore is a complete turnkey social technology solution that will support Rotten Robbie??s strategies to reach their customers with targeted marketing and powerful messaging."

For more on retailer mobile loyalty solutions, read "The Strength of Mobile Loyalty" in the current February issue of NACS Magazine.