NACS/Coca-Cola Retailing Research Council Releases "Playbook For Success"

The free, three-step guide outlines essential action steps for driving growth in convenience store operations and is now available for download.

February 13, 2013

ATLANTA - The NACS/Coca-Cola Retailing Research Council (NACS/CCRRC) has released a powerful new tool outlining a specific, customizable plan designed to drive growth for convenience retailers. "Playbook for Success: A Three-Step Guide to Growing C-Store Business" and an accompanying video are available as a free download at www.ccrrc.org.

"Operators of any size will find this guide to be an essential business resource," said Bill Bishop, research director, NACS/CCRRC. "Based on in-depth research, the playbook helps retailers better align with and meet their customers?? needs." Much of the content is based on the Council??s previously published report, "C-Growth: Using Shopper Research to Grow C-Store Sales," which provides insights into what motivates shoppers to spend more money in convenience outlets.

The 25-page document is formatted for a quick read, yet provides the details needed to take immediate action. Highlights include:

Brief survey enables retailers to determine where they stand in terms of serving their shoppers
Three-step approach to foster growth: Deliver on Core Needs, Defend Your Turf and Attract New Business
Insights into customer needs at each point, based on extensive shopper research
Four growth platforms to attract new business that reach beyond shoppers?? "grab and go" needs

The accompanying video showcases Council members sharing their experience with developing the guide and explaining why it??s a valuable tool. This supplemental learning tool complements the playbook, orienting a retailer??s team to the opportunities.

"To our knowledge, there??s never been a practical, yet comprehensive blueprint like this available for c-store operators or, for that matter, any retail channel," said Bishop.

Convenience retailers can download the report and video at www.ccrrc.org (click on the NACS/CCRRC link). Interested parties are invited to engage in discussion about this topic by joining the NACS/CCRRC LinkedIn group, following the Council on Twitter @NACSCCRRC or reviewing Bishop??s blogs at http://ccrrc.wordpress.com.