Mountain Dew to Launch Morning Beverage

Kickstart combines Mountain Dew and fruit juice, and will be hitting store shelves beginning February 25.

February 12, 2013

PLANO, Texas - PepsiCo announced that it is rolling out a morning beverage, an 80-calorie, fruit-flavored Mountain Dew drink that it described as "a new way to do mornings," USA Today reports.

Called Kickstart, the drink combines Mountain Dew and fruit juice and will be available in Orange Citrus and Fruit Punch flavors beginning February 25.

"Our consumers told us they are looking for an alternative to traditional morning beverages - one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Mountain Dew's vice president of marketing.

Kickstart will contain 92 milligrams of caffeine for a 16-ounce can, a substantial boost from the 72 milligrams of caffeine contained in a comparable volume of Mountain Dew. Meanwhile, a can of PepsiCo??s Amp energy drink contains 142 milligrams of caffeine and a 16-ounce cup of Starbucks coffee boasts 330 milligrams of caffeine.

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