French-ified McDonald’s Opens in New York City | NACS – Media – NACS Daily
Sign In Help

Advancing Convenience & Fuel Retailing

Skip Navigation LinksNACS / Media / NACS Daily

French-ified McDonald’s Opens in New York City

The fries aren’t the only French food on the menu of a European-style Golden Arches.
February 10, 2017

​NEW YORK CITY – Imported straight from Paris, a modern McDonald’s has opened in New York City, the New York Post reports. The first of its kind in the United States, the “French” McDonald’s boasts new menu items that would be at home in any Parisian café: raspberry pastries, chocolatines and croissants.

Designed by French architect Patrick Norguet, the design eschews the iconic ketchup red and mustard yellow décor of most Golden Arches restaurants. Instead, diners are treated to a modern look with an open and simple floor plan in a metallic palate.

A wall of self-service touchscreen kiosks allow for quick orders, but customers still have walk-up counters staffed by employees. With a decidedly upscale touch, a friendly concierge greets customers at the door.

McDonald’s has been trying a lot of new ideas lately in an effort to revitalize sagging sales. Last month, it introduced two new Big Macs in an attempt to connect more with millennials. In addition, the fast-food chain is testing a vending machine in Boston.