Chipotle Looking to Mobile Payments

Mexican fast-casual chain will invest $10 million to add mobile payments to its app.

February 06, 2014

DENVER, CO – Chipotle is investing $10 million to redesign its technology network, adding mobile payments to its app, Mobile Payments Today reports.

Chipotle’s marketing strategist head, Chris Arnold, confirmed the news during the company’s recent earnings call. However, the company has released no additional details.

"We haven't discussed platforms and timing and the like," Arnold said.

However, according to Bloomberg, the chain will spend a few hundred dollars per restaurant to add equipment similar to the readers used at Starbucks. The app will allow payments through a bar code scan or Bluetooth connection and will decrease the processing time for each transaction.

"The primary benefits are customer convenience and allowing people to engage with us in another way," Arnold told Bloomberg via email. "We'll also be able to push offers or other messages to app users, which could certainly be a useful retention tool."

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