Millennial Men Step Up Hosting Duties for the Super Bowl

A new report finds that 43% of male Millennials vow to food shop before the big game.

February 05, 2016

CINCINNATI – Forty-nine percent of Millennial males ages 18–34 are planning to host a Super Bowl party this year. Nearly all of them are taking their hosting duties quite seriously as 43% vow to food shop a week before the big game, according to a new national survey by Dunnhumby. 

While it’s no surprise that men are more likely to watch the game with a gathering of friends or family, where they’re choosing to do their food shopping is—42% of Millennial men will conduct their pre-game food shopping at a specialty food store, ditching their local supermarket. However, not everyone will abandon their local food shopping destinations: Respondents between the ages of 35 and 44 plan to head to their local grocer for their Super Bowl necessities. Overall, 62% of all Americans and 67% of Millennial men plan to bring or serve a healthier dish this Super Bowl.

Overall, Americans ranked salsa, buffalo chicken and guacamole as their go-to dips, and this ranking was mirrored by male respondents as well. Women on the other hand prefer guacamole, salsa and spinach or spinach and artichoke dips over all other options. When deciding on other menu must-haves, chips and salsa, pizza and wings reign as the top three choices for Americans.

Of course all of those dishes need to be washed down, and 70% of Americans who plan to serve or drink alcohol plan to sip on domestic beer, with 74% of male Millennials opting for beer like Bud Lite instead of the usual craft beer options of the stereotypical Hipster Millennial. While the majority of women will drink domestic beer, 42% will go for a glass of wine and another 38% will choose hard liquor.

The big game is down to the Panthers and Broncos but according to Americans, the Super Bowl is more than just gridiron and commercials—74% of respondents said the Super Bowl was a great reason to have a party.

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