Free Food for Showing a Little Bit of Lovin’ at McDonald's

New Pay With Lovin' sweepstakes asks customers to give someone a hug or call a loved one in exchange for free food.

February 02, 2015

OAK BROOK, Ill. – Starting today, McDonald's will be randomly accepting a new form of payment for the next two weeks. 

Customers who enter participating McDonald’s restaurants across the United States at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 from 6 a.m. to 6 p.m. each day will be selected to participate in “Pay with Lovin'.”

Once a selected customer has completed his or her order and presented a method of payment, the restaurant guest service manager or “Lovin’ Lead” will explain that McDonald’s is doing something special that day, and the customer will be given the option to pay for his or her order with an act of Lovin’ instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment.

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”

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