Coke Zero Without the Caffeine

A caffeine-free version of Coca-Cola's popular no-calorie soft drink will be available in July.

April 19, 2013

ATLANTA – Coca-Cola will offer a new version of its popular Coke Zero this summer, one sans caffeine, the Atlanta Journal-Constitution reports. Caffeine Free Coke Zero will hit shelves at supermarkets, convenience stores, drugstores and other locations in mid-July. A national rollout will commence in August. 

Coke Zero holds the 11th spot in U.S. carbonated soda rankings, according to Beverage Digest. The caffeine-free version will come in 12 packs of 12 ounce cans and 2 liter bottles. Bottlers are seeing demand already for a caffeine-free version of Coke Zero.

“Source says the aim is to make this new product taste very similar to Coke Zero,” said John Sicher, editor of Beverage Digest. “Sources say the strategy behind this new product is to provide a caffeine-free version of Coke Zero (which contains caffeine) for consumption in the evenings, when consumers may want a caffeine-free diet cola.”

Coke’s goal is to make Coke Zero “accessible for enjoyment all day long,” said Stuart Kronauge, who leads sparkling for Coca-Cola North America Group. Coke launched Coke Zero eight years ago. The brand has seen sales growth in the double digits for five consecutive years.

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