OAKVILLE, Ontario – Restaurant Brands International Inc. has established a master franchise joint venture with a group of investors in Mexico that brings the Tim Hortons brand to the country.

“We are continuing to build on our commitment of taking the Tim Hortons brand and Canada's favorite coffee around the world," said Daniel Schwartz, CEO of Restaurant Brands International. "Mexico has a thriving coffee market so we are very optimistic about the opportunity to grow the brand across the country."

"It is a great step forward for the Tim Hortons brand as we make our first market entry into Latin America," said Elías Díaz Sesé, president of Tim Hortons. "Our partners have a deep understanding of the foodservice industry in Mexico, which we believe will serve them well in growing the brand in the region and delivering an excellent experience for all our guests."

The agreement is the most recent by RBI in its plans to develop and grow the Tim Hortons brand internationally. In 2016, RBI announced similar agreements in the Philippines and Great Britain. Tim Hortons opened its first restaurant in Canada in 1964 and in the U.S. in 1984. Today, the brand maintains a strong base of restaurants across Canada, the U.S. and the Middle East.