Kraft Uses Smart Kiosks to Interact With Shoppers

The kiosks analyze shopper faces and offers personalized recommendations.

January 31, 2011

NORTHFIELD, Ill. -- Kraft knows what you want for dinner. Its new kiosks have face-scanning technology that using anonymous video analytics (AVA) to scan a shopper??s face before making purchase suggestions, Fast Company reports.

For example, the kiosk might recommend mac-and-cheese to a 20-year-old male, while suggesting a family pasta meal to a mom accompanied by children. The AVA puts the shopper into demographic and gender groups, but does not store data on the consumer.

Intel??s new Connected Store concept developed the kiosk, and other manufacturers are interested in the technologies, too. A kiosk demonstrated its "Meal Planning Solution" during this year??s National Retail Federation conference a few weeks ago.

Kraft hopes to use the kiosks to help shoppers expand their meal repertoire by suggesting Kraft products. Don King, vice president of retail experience for Kraft, points out that 70 percent of shoppers go into the store without knowing what to fix for that night??s meal.

The kiosks also give shoppers the opportunity to swipe their loyalty card or mobile phone for recommendations tied to past purchases. Kraft??s iFood Assistant syncs with the kiosk to import recipes and shopping lists to a shopper??s smartphone via the barcode scanner. Another feature of the kiosks is that samples of some Kraft products will be dispensed.

No word yet on when the kiosks will hit stores.

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