DALLAS – Mobile coupon usage jumped in 2015, according to Koupon Media’s recently released 2016 State of the Mobile Coupon Industry report. The report affirms the growing trend reported by eMarketer that the number of consumers in the U.S. who used a mobile coupon in 2015 grew 18% to 92.6 million. The data found in the report also points to the rise of mobile coupons in mobile marketing:

• 42% of mobile users have used a mobile coupon
• 39% of customers spend more if they receive a personalized coupon
• 60% of customers would adopt mobile payments if offered coupons

“Consumers are using their smartphones more while they’re shopping, and mobile coupon usage is growing as a result,” said Bill Ogle, CEO of Koupon Media, in a press release. “In 2015 we doubled the number of coupons delivered on our platform. The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before. It won’t be long before the mobile coupon outpaces paper coupons altogether.”

The redemption data in the report focuses on c-stores, a vertical that is showing some of the largest growth in all of retail. Data in the report points to energy drinks, soda and juice as the highest redeeming categories for mobile coupons.

According to the report, the number of offers delivered by Koupon Media doubled in 2015, bringing the total number to more than 500 million. “Depending on the category, we are seeing redemption rates at over 10 times the average of a paper coupon,” said Charlie Lang, vice president of product and research for Koupon Media. “Mobile coupon redemption is driving double digit sales growth for brands and retailers during a campaign versus pre-campaign sales.”