WASHINGTON – American adults are expected to spend $15.3 billion as an estimated 188.5 million people watch the New England Patriots take on the Philadelphia Eagles in the Super Bowl next month, according to the annual survey released by National Retail Federation and Prosper Insights & Analytics. Projected viewership is the same as last year but total spending is up 8.5% from $14.1 billion in 2017.

“Whether throwing their own party, heading to a friend’s house or gathering at their favorite bar or restaurant, consumers are ready to spend on the big game,” NRF President and CEO Matthew Shay said in a press release. “Super Bowl shoppers will find retailers well-stocked on decorations, apparel, food and all other necessities to cheer on their favorite team.”

Of the 76% of those surveyed who plan to watch the game, 82% say they will purchase food and beverages—up slightly from 80% last year—and the highest in the survey’s history. Those between the ages of 25 and 34 will spend the most of any age group at an average of $118.43.

According to the survey, 18% (45 million) will host a Super Bowl party, with 28% (69 million) planning to attend one. Bars and restaurants will entice 5% (11 million) planning to watch at their favorite local spot.

“Consumers are carrying strong spending momentum from the holiday season into their Super Bowl festivities,” Prosper Executive Vice President of Strategy Phil Rist said. “This is evident through increased plans for purchasing while the number of viewers remains steady with last year. Fans aren’t afraid to spend a few extra dollars to make this year’s game the best one yet.”