Tesco Testing ‘Relaxed’ Checkout Lane in Scotland

The pilot program has older people in mind, especially those with dementia, who might appreciate a little extra time at the cash register.

January 23, 2017

FORRES, Scotland – Sometimes, shoppers need a little extra time in the checkout line. To avoid holding up consumers in a hurry, Tesco has begun testing a “relaxed” checkout lane at a store in Forres, Scotland, iNews reports. The supermarket chain developed the pilot program specifically for older consumers, especially those with dementia.

Our new relaxed checkout is open to all,” said Kerry Speed, a Tesco ambassador. “Whether a customer has a medical condition which requires them to take things a little easier, or they value an extra couple of minutes to chat [with] their checkout advisor, we want them to be confident they can shop at their own pace.”

Speed came up with the idea for a slow checkout lane after attending an information seminar on dementia. “It was highlighted to me that people living with dementia can feel under pressure when they reach the checkout, and it struck me that this could be true for others as well,” she said. “Early feedback from customers has been very positive. … Although it’s a simple gesture, we hope this will make a difference to our customers’ shopping experiences.”

Tesco is testing the relaxed checkout on Tuesday and Wednesday mornings. Staff trained by Alzheimer Scotland man the register during that time.

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