Mars Chocolate Releases Halloween Treat List

The chocolate company is looking ahead to the 2013 Halloween season with some new offerings.

January 23, 2013

HACKETTSTOWN, N.J. - New Halloween treats from Mars Chocolate will help retailers BOOst sales in 2013. Last year, Mars?? Halloween chocolate items maintained significant distribution increases throughout the season, and the company had five of the top 10 selling items.

New from Mars for the October 31 holiday are Snickers Peanut Butter Pumpkin Singles, M&M??S Candy Corn White Chocolate Singles, M&M??s Minis Tubes Stand-Up Pouch and a Snickers Pumpkin Mixed Counter Unit.

Consumers have multiple Halloween needs, from decorating, snacking and baking to parties and trick-or-treating. Mars answers with innovative novelty items and shapes, an improved shelf presence with redesigned graphics (including the addition of the newest M&M??s Character Ms. Brown) and eye-catching displays that help retailers drive sales.

Its variety segment has consistently gained share (up 6 points) over the past three Halloween seasons with sales up 17.6%, indicating that consumers are seeking convenient solutions when shopping for Halloween candy. Mars responds to this trend and expands shopper opportunity by adding a series of variety bags with higher piece counts.

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