Keurig, GE Team Up for Coffee-Making Fridge

Single-serve brewing at home reaches a new level with built-in K-Cup Brewing System.

January 19, 2015

LOUISVILLE, Ky. & WATERBURY, Vt. – Brewing at home is about to become even more appealing as GE introduces an industry first: the GE Café Series refrigerator with built-in Keurig K-Cup Brewing System.

Having a coffee system built into the home fridge is likely to give the single-serve brewing trend an added boost. According to a 2014 National Coffee Association coffee drinking trends survey, 29% of respondents who drank coffee said they used a single-cup brewer, up nearly 50% from the previous year.

GE's new refrigerator technology — an evolution of its Café French door refrigerator's hot water dispenser, paired with a Keurig K-Cup single-cup brewer — meets the growing consumer interest for at-home brewing.

"Over the last couple years, GE surveyed Café French door refrigerator consumers who have the hot water feature; they asked us, ‘When can we have a refrigerator that dispenses coffee or tea?' In fact, two-thirds said they'd be interested in a single-serve hot beverage dispenser," said Dan Goldstein, refrigeration marketing manager for GE Appliances, in a press release. "This inspired GE and Keurig to pursue the development of the industry-first, built-in, single-serve brewing system from a refrigerator."

GE’s new fridge features includes GE connected technology, allowing consumers to preset the brew time via their mobile device. The Café French door refrigerator with single-serve Keurig K-Cup brewing system will be available in the third quarter of 2015 wherever appliances are sold.

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