CHICAGO - A new report by Technomic, "The Future of Casual Dining Consumer Trend Report,
reveals that even as consumers are expected to dine out more frequently in 2011 than they did in 2010, "finding a good value is of the utmost importance" and retailers must clearly communicate their value offerings.

"Consumers have become very adept at getting the maximum value from each dining experience," said Technomic??s Darren Tristano. "Your value statement needs to be loud and clear so the customer knows what you are offering and why they should come to you."

The survey said that consumers find traditional casual offerings cluttered and undifferentiated, with upscale casual chains unable to offer an experience that justifies their higher prices.

Technomic??s report is designed to assist restaurant operators and suppliers understand and anticipate consumer attitudes and trends within the full-service and casual-dining segments. The report surveyed 1,500 consumers and compiled data from MenuMonitor, the company??s online trend tracking resource.

Among the report??s key findings:

• More than 70-percent of consumers who have been using coupons say they will continue to do so, even if their financial condition improves.
• Consumers report upscale casual-dining restaurants offer a greater variety of healthy dining options than other casual-dining sub segments.
• Casual-dining restaurants feature small plates, snacks, and bar menus in order to offer value meals.