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Rich's Expands C-Store Bakery Offerings

Company expects the momentum for gourmet cookie sales to continue over the next several years.
January 9, 2018

BUFFALO, N.Y. – Rich’s Foodservice has expanded its bakery offerings for convenience stores with the introduction of Jacqueline’s Premium Filled Shortbreads and Jacqueline’s Authentic Macaroons. Both gourmet lines are made with premium and clean ingredients with no artificial ingredients or high fructose corn syrup.

The new offerings enable convenience stores to compete with quick-serve restaurants, as the gourmet cookie sub-segment is up 14% since 2015, per Rich’s. The cookie category is expected to grow at a rate of 3-4% over the next several years, driven entirely by gourmet cookies made with premium ingredients, according to the company.

“Consumers are looking for premium products with clean labels. This trend is driving gourmet cookie sales, and we expect the momentum to continue over the next several years,” says Cheri F. Marchionda, director of sales–convenience, for Rich Products Corporation. “C-store operators can sell Jacqueline’s delicious shortbreads and macaroons as a grab-and-go snack, plus they can drive sales by creating unique offerings. For example, they can add a finishing touch to the macaroons by dipping or drizzling them in chocolate, or top a filled shortbread with powdered sugar or coco powder for a premium appearance.”

These two gourmet cookie varieties join two other product innovations from Jacqueline’s introduced by Rich’s at the 2017 NACS Show in October: Jacqueline’s Rustic Scones and Jacqueline's Crispy Cookies.

Rich Products acquired Jacqueline’s Gourmet Cookies in late 2017, driven by a desire to offer the best-tasting, consistently outstanding cookies made with authentic ingredients. Founded by Jacqueline Hazel in 1993, Jacqueline's gourmet cookies have become reliable, easy-to-prepare favorites in many foodservice operations and in-store bakeries.