MOUNTAIN VIEW, Calif. – Ace Metrix awarded a Brand of the Year title to 20 brands from the most competitive categories of 2013. The winning brands earned the highest average Ace Score within their category based on their entire portfolio of work in 2013. Google had an exceptional year, earning the overall Brand of the Year award, the software and websites category Brand of the Year, and the Ad of the Year for “Google’s Zeitgeist: Here’s to 2013.”
“Google’s emergence as a storytelling force is not a recent phenomenon — they have produced outstanding creative for several years now — but 2013 represented a watershed moment for the brand,” said Peter Daboll, Ace Metrix CEO, in a press release. “Their achievements over the last 12 months are a testament to Google’s ability to personalize technology and create an emotional connection to simple tasks such as search. In the process, Google’s television advertising reminds us that their technology doesn’t just connect us to the world around us; it makes us feel more a part of it.”
Advertisers that have achieved Brand of the Year status delivered a portfolio of work that set them apart from their peers — a remarkable achievement considering the number of world-class marketers contributing creative. Nearly 750 brands competed for 20 category titles, from over 5,000 creative executions. In the year, Ace Metrix scored almost 6,400 ads from over 1,200 brands. Liberty Mutual is the only brand to return to the winner’s list from 2012.
Here are some of the Brands of the Year for 2013, with their category:
Beverages-Beer: Samuel Adams
Beverages-Nonalcoholic: Tropicana
Candies & Snacks: Reese’s
Household: Dawn
Packaged Foods: Marie Callender’s
Personal Care: Oral-B
Restaurants-Casual Dining: Longhorn Steakhouse
Restaurants-QSR: Baskin Robbins
Retail-Hallmark
To qualify for Ace Metrix Brand of the Year, a brand must have debuted five or more unique pieces of creative within a category or industry containing more than 125 pieces of creative and five qualifying brands. Data is based on ads aired and scored between January 1, 2013, and December 31, 2013 from data available through January 2, 2014.