The Spinx Company Partners with Shell

New co-branded locations to roll out this quarter offering Shell and Spinx loyalty programs.

January 07, 2015

GREENVILLE, S.C. – The Spinx Company has announced a new partnership with Shell Oil Company, in which Spinx will brand 13 of its fueling stations with the Shell moniker, creating newly co-branded sites that will now be redemption locations for the popular BI-LO fuelperks! program. Spinx will not change its in-store offer at these sites, allowing customers to continue to enjoy the same food, merchandise and level of service to which they are accustomed.

The conversion of the 13 sites to Spinx/Shell sites will include mostly upstate South Carolina locations that are currently co-branded with another national fuel retailer. This conversion is scheduled in phases, the first of which will include three stores, with completion by the end of the first quarter of 2015.

“Our customers are savvy; they take advantage of our Spinx Xtras rewards program as well as the BI-LO fuleperks! program. Our customers are price-conscious and are looking to save money on gas every day. Through this partnership, we are able to offer more locations where customers can redeem their fuelperks! and save,” said Stan Storti, president of The Spinx Company.

In an effort to offer fuel discounts to all Spinx customers, the company rolled out its own loyalty and fuel rewards program in 2011, Spinx Xtras. The Spinx signature program offers gasoline discounts to customers for every $25 spent inside the store, for purchase of monthly Spinx Xtraspecials, and for gasoline purchases when the card is used as a method of payment.

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