DETROIT – OnStar, a wholly owned subsidiary of GM, is previewing AtYourService during the 2015 Consumer Electronics Show, a new commerce and engagement offering that connects drivers with retailers and merchants on their drive, providing information, convenience and coupons tied to their specific destinations. In addition, OnStar advisors can now help locate hotels and book reservations.

AtYourService will roll out in the United States and Canada, where OnStar annually receives more than 35 million requests for directions and supports more than 53 million mobile app interactions. OnStar has signed initial relationships with Dunkin’ Donuts and Priceline.com.

“We can’t think of a more exciting and targeted way to connect with our guests than when they are in their vehicles looking for a Dunkin’ Donuts restaurant. We’ll bring value to GM drivers while driving those consumers to our stores with instant incentives,” said Scott Hudler, vice president of global consumer engagement for Dunkin’ Donuts, in a press release.

Digital coupon providers RetailMeNot and Entertainment Book will supply retail and shopping coupons. Parkopedia will serve data for parking nationwide and Audiobooks.com will supply e-book content to drivers on the road. When a driver requests directions to a point of interest that has an applicable deal or connection to one of its partners, the OnStar advisor can send the special offer from that merchant.

Also beginning in early 2015, active subscribers with the full-service plan will be able to book a hotel through an OnStar advisor. Partnering with Priceline.com, OnStar advisors can provide information on availability, cost, amenities and ratings, then book a hotel reservation and send directions to the vehicle.

“We were seeing a growing segment of our business, with Priceline users making same-day reservations for hotels while driving in their cars,” said Randy Schartner, president of The Priceline Partner Network. “Making Priceline hotels available to drivers through OnStar in a safe and secure way is great way for Priceline consumers and GM drivers to become one and the same.”

This new service will continue to grow over time with new capabilities and more partnerships.